Just like your wardrobe, your law firm’s digital presence needs regular updates to stay current. But unlike fashion, where the stakes might be a few awkward glances at a networking event, falling behind in the digital world can cost you valuable clients.
You wouldn’t show up to meet a potential client wearing a suit from 1995. Yet many estate planning attorneys are essentially doing just that with their websites—presenting their professional services in an outdated digital package that makes potential clients think twice about reaching out.
The world of web technology is changing at breakneck speed, and it’s not just about looks. Google’s algorithms evolve constantly, design standards shift dramatically, and what worked perfectly well a few years ago might now be actively hurting your firm’s online visibility.
Don’t Let Your Digital Wardrobe Go Out of Style
Think of your website like your professional wardrobe—you can’t just buy a suit and expect it to serve you forever. Just as fashion evolves, the digital world demands regular updates to keep your firm looking sharp and performing well. At Foster Web Marketing, we recommend a complete website redesign every two to three years.
But here’s the thing: you can’t just set it and forget it between redesigns. Your website needs regular attention, much like a well-maintained wardrobe needs dry cleaning and alterations.
Monthly Form and Download Check-Ups
Just as you’d check your suit for loose buttons or tears, regular testing of your contact forms and downloadable resources ensures everything is working smoothly for potential clients. This includes checking every contact form, testing downloads for your free guides or ebooks, and verifying that consultation scheduling tools are functioning properly. One broken form could mean multiple missed opportunities for new clients.
Regular Content Updates
Keep Google engaged and returning to your site by consistently refreshing your content. This is like rotating your wardrobe seasonally—it keeps things current and relevant. Today’s search engines expect comprehensive, well-structured content of at least 1,500 words to consider ranking your pages. Each piece should be properly formatted with strategic headers and organized in a way that both search engines and potential clients can easily navigate.
Consistent Analytics Monitoring
Track how visitors interact with your site through regular analytics reviews. Google Analytics provides a wealth of information about your website’s performance, but making sense of it all can be overwhelming. Working with digital marketing professionals who can interpret this data helps you understand which content resonates with potential clients, where your traffic is coming from, and what needs improvement. Regular analytics meetings help you focus on metrics that matter for your practice’s growth.
Prompt Maintenance
When something breaks (and eventually, something will), fix it immediately. A broken form or malfunctioning download is like showing up to court with a torn jacket—it makes the wrong impression. This is especially crucial if you’re running a WordPress site, where each plugin represents a potential point of failure. Regular maintenance includes:
- Testing all site functionality
- Updating plugins and security measures
- Monitoring site speed and performance
- Addressing technical issues before they impact potential clients
- Adapting to new Google algorithm changes
Let’s Build Your Digital Strategy Together
You wouldn’t advise your clients to write their own will using a template they found online. So why are you trying to DIY your firm’s entire digital marketing strategy? Just as your clients trust you with their estate planning needs, you need a trusted partner to guide your online presence.
Contact Foster Web Marketing today to learn how we can help your practice thrive in the digital age. Don’t let your online presence become outdated—stay current, stay visible, and stay competitive in today’s fast-moving digital world.
RELATED EDUCATION
If you found this article interesting, here are some other educational programs that you might find helpful:
- Generating Business from the Internet: Best Practices for Estate Planning Professionals
- The 6 Ways to Grow Revenue in Any Business
- How to Develop a More Consistent and Steady Stream of Revenue from Your Existing Clients!
- How to Use Online Reviews to Get More Business!
- How to Set Your Fees: For Estate Planning Attorneys with a Living Trust-Centered Practice
- Convert Prospects with Other Attorneys’ Trusts Into Clients!
ABOUT FOSTER WEB MARKETING
Since 1998, Foster Web Marketing has provided boutique website design and digital marketing services to lawyers, doctors, and other professionals across the U.S. and around the world. We use our in-house website design, content writing, search engine optimization, and coaching teams to strategize more effective marketing plans for our clients. We also provide powerful marketing software that supports businesses in attracting their “perfect clients” and achieving consistent success online.
Foster Web Marketing is the current web designer of nationally renowned estate planning attorney and Ultimate Estate Planner’s President, Philip Kavesh’s, law firm’s website. Take a look at www.kaveshlaw.com.
For more information about Foster Web Marketing and to get a free website analysis, click here.