4 Things Google Says Your Estate Planning Content Needs to Do

By Foster Web Marketing What makes your website content “good” for marketing your estate planning firm? Why does some content rank easily at the top of search while other content suffers? While producing excellent content is one of the very best things you can do to drive new clients to your website from organic search, it’s also one of the most difficult things to get right. This leaves a lot of estate planning practices producing blogs, FAQs, and articles for their websites every month without a clear reason or strategy. Unfortunately, directionless content tends to be pretty directionless in attracting…

Tips to Maintaining a Positive Online Reputation

By Kristina Schneider, Practice Success Coach With the growing use of the internet, clients, prospective clients and professional referral sources will look you up online and learn about you before they decide to do business with you.  So, you have to maintain a quality online presence, more than merely having a good website.  You also must maintain a positive online reputation! First, let’s start with some basic questions: Have you ever Googled yourself or your firm before? Do you know that Yelp, Google, and Facebook create profiles for your business (even if you didn’t initiate one) and customers can leave…

5 Reasons Your Email Marketing Campaigns Aren’t Working

By Foster Web Marketing Email marketing has been around for a while, but don’t underestimate its value. It is still a cost-effective and direct way to nurture your active estate planning clients, promote niche services, and bring in new business for your law firm.   However, for all the benefits, a lot of law firms end up frustrated with email marketing. They feel like they put a lot of time and effort into crafting and launching email campaigns, only to be disappointed by the results. If you’ve ever labored over creating a newsletter, campaign, or outreach email that didn’t perform as…

3 Ways to Inspire Brand Loyalty and Stand Out From Your Competition

By Foster Web Marketing Most people don’t think too much about trying a different brand of pasta, and they probably don’t pay a lot of attention to the label on their socks. But those same people probably DO have strong feelings about something—whether it’s the make of the car they drive, the smartphone they use, or the running shoes in their closet. If it’s something crucial in your life that has to work for you without fail, it’s not unusual to develop a strong sense of “brand loyalty.”  And it’s really not so different when someone chooses an estate planning…

7 Questions to Ask When Your Website Isn’t Working the Way You Want

By Foster Web Marketing If the website for your estate planning practice isn’t generating the leads and conversions you were expecting, it’s time to take a closer look at what could be going wrong. Your website is the hub of all your marketing efforts online. If it’s not doing its job effectively, you absolutely will struggle to connect with the potential perfect clients that are searching for you. The good news is that underperforming websites don’t just “happen.” There are usually cumulative, underlying issues impeding your ability to attract prospects—and those issues can be fixed! You just have to methodically…

5 Digital Marketing Trends and Predictions for 2024

By Foster Web Marketing If you take a look back at 2023, you’ll see a lot of change over just 12 months. Google’s algorithms and analytics evolved dramatically. Online behavior and user preferences evolved, too. AI technology rapidly took center stage, and lots of law firms rose or fell based on how willing they were to embrace all the changes. Overall, I’d say it was a year full of seismic shifts in the ways that estate planners market and grow their practices online! And, looking ahead, 2024 promises to be another year of significant transformations. Of course, we all know…

Don’t Let an Outdated Website Drag Down Your Estate Planning Practice

By Foster Web Marketing The problem with websites is that they aren’t a one-and-done-thing. You have to add content. You have to keep up on the maintenance. And, over time, you have to be able to recognize when it’s time for an upgrade. Technical standards for websites change every few years. People’s expectations for websites change, as well. The website that looked and worked great three years ago probably doesn’t look or work so well today. And that’s why, every few years or so, you need to redesign your website and bring it up to speed with today’s standards. If…

5 Tips for Building Your Estate Planning Referral Network

By Foster Web Marketing Many estate planning firms rely heavily on referrals—and, more often than not, those referred clients tend to be “perfect clients” for the firm. From the start, they’re already more inclined to hire you because they’ve been sent to you by their family or friends. They’ve already heard wonderful things about you and your staff, and they know that you’ve already helped people in situations similar to theirs. It should be absolutely no surprise that these are the types of leads that are most likely to convert into real clients and cases for your firm! A significant…

How Law Firms Are Harnessing the Power of AI in Marketing

By Foster Web Marketing With the rapid advancements in 2023, law firms are increasingly recognizing the transformative potential of artificial intelligence (AI) and applying it to their marketing and lead-generation strategies. These innovative strategies may be new, but they’re powerful. And the firms that embrace them have been able to quickly gain a competitive edge, streamline their processes, and drive more profitable growth with fewer resources. Below, let’s take a look at some of the ways law firms are harnessing the power of AI in marketing and putting themselves on the cutting edge of this emerging trend. Understanding AI in…

Most Estate Planning Websites Are Designed to Fail

By Tom Foster, Owner and Founder of Foster Web Marketing The websites for most estate planning law firms suffer from a common problem. It’s a problem that is completely obvious to visitors and potential clients, but it often goes undetected by the lawyers that own the website. In the lawyers’ eyes, their websites appear to be attractive and contemporary, with all the bells and whistles needed to attract, convert, and retain their ideal clients. However, in the eyes of their visitors, their websites are falling flat. So, what’s going on? What is this problem that’s so pervasive that it affects…