By Foster Web Marketing With the rapid advancements in 2023, law firms are increasingly recognizing the transformative potential of artificial intelligence (AI) and applying it to their marketing and lead-generation strategies. These innovative strategies may be new, but they’re powerful. And the firms that embrace them have been able to quickly gain a competitive edge, streamline their processes, and drive more profitable growth with fewer resources. Below, let’s take a look at some of the ways law firms are harnessing the power of AI in marketing and putting themselves on the cutting edge of this emerging trend. Understanding AI in…
Most Estate Planning Websites Are Designed to Fail
By Tom Foster, Owner and Founder of Foster Web Marketing The websites for most estate planning law firms suffer from a common problem. It’s a problem that is completely obvious to visitors and potential clients, but it often goes undetected by the lawyers that own the website. In the lawyers’ eyes, their websites appear to be attractive and contemporary, with all the bells and whistles needed to attract, convert, and retain their ideal clients. However, in the eyes of their visitors, their websites are falling flat. So, what’s going on? What is this problem that’s so pervasive that it affects…
5 Reasons Estate Planning Websites Attract the Wrong Clients
By Foster Web Marketing You’ve launched an awesome website for your estate planning firm. You’re getting loads of traffic. You’re eagerly waiting for your perfect clients and referral sources to knock on your digital door. But—wait a minute—why are you getting so many inquiries from folks that aren’t a great fit for your firm or seem to be looking for legal services you don’t offer? If you’re scratching your head and questioning the value of your investment, I don’t blame you. But I also know it’s also a problem that can be solved when you dig deep into your website…