By Foster Web Marketing If you take a look back at 2023, you’ll see a lot of change over just 12 months. Google’s algorithms and analytics evolved dramatically. Online behavior and user preferences evolved, too. AI technology rapidly took center stage, and lots of law firms rose or fell based on how willing they were to embrace all the changes. Overall, I’d say it was a year full of seismic shifts in the ways that estate planners market and grow their practices online! And, looking ahead, 2024 promises to be another year of significant transformations. Of course, we all know…
Should You Have a Full-Time Marketing Person on Your Staff?
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law We often espouse the importance of building your firm infrastructure with competent staff, adding first an executive assistant and/or paralegal, then an associate attorney, and then more staff. Having effective staff is the primary way to leverage your own time and output and increase your profit margin. But most attorneys overlook one particular key staff person when building their practice – – a dedicated full-time person to handle their marketing. Everything from making and confirming appointments to managing the…
7 Reasons Marketing Automation Software Is the Ultimate Gift to Yourself
By Foster Web Marketing You spend all year working with clients and crafting plans to secure their legacies. Now that it’s December, why not give a little something back to yourself that will make your life easier, save you time, and boost your business in 2024? If it’s not already part of your strategy, marketing automation software is a real game-changer because it takes so much “busy work” off your plate—but that’s not all it can do. Below, let’s unwrap seven reasons why marketing automation software might be the ultimate gift for your estate planning practice this year. 1. Increase…
Everyone is in Sales
By Tom Hopkins As a public speaker and sales trainer, I have taught millions of career sales professionals how to effectively sell their products and services. But, more importantly, I have helped them understand that they must sell themselves first. And that’s a lesson I would like to share with everyone on the planet. Everyone is in Sales You may not want to believe me because you think “selling” is a nasty word or dishonorable profession. Perhaps you’ve had a bad past experience with a salesperson who matches Hollywood’s description of the stereotype—pushy, manipulative and slick. All I can say…
Do Client Maintenance Plans Really Work?
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Two of the major issues confronting estate planning attorneys are the commoditization of our “products” and increasing low price competition thanks to the do-it-yourself kits and internet trusts. One way to combat these issues is to emphasize and show your prospects how your “product” is superior to what your competitors have to offer, such as by differentiating the services available to the client after the sale. Think about it, when you purchase or lease a car, don’t you usually…
Don’t Let an Outdated Website Drag Down Your Estate Planning Practice
By Foster Web Marketing The problem with websites is that they aren’t a one-and-done-thing. You have to add content. You have to keep up on the maintenance. And, over time, you have to be able to recognize when it’s time for an upgrade. Technical standards for websites change every few years. People’s expectations for websites change, as well. The website that looked and worked great three years ago probably doesn’t look or work so well today. And that’s why, every few years or so, you need to redesign your website and bring it up to speed with today’s standards. If…
The Outstanding Success of an Estate Planning Attorney’s First Year in Practice
Interview of Attorney Leigh Cowden by Kristina Schneider, Practice Success Coach I had the opportunity to meet Leigh Cowden virtually through a Facebook group she formed called Lawyers Doing Seminars. I followed a lot of her success and she gave me the opportunity to share some of our own seminar marketing tips with the group on one of their monthly Zoom sessions. From there, she began to inquire with me about what we do and attended our Ultimate Level event in Dallas in May. I have followed her progress over the past few months and she then shared with the…
5 Tips for Building Your Estate Planning Referral Network
By Foster Web Marketing Many estate planning firms rely heavily on referrals—and, more often than not, those referred clients tend to be “perfect clients” for the firm. From the start, they’re already more inclined to hire you because they’ve been sent to you by their family or friends. They’ve already heard wonderful things about you and your staff, and they know that you’ve already helped people in situations similar to theirs. It should be absolutely no surprise that these are the types of leads that are most likely to convert into real clients and cases for your firm! A significant…
The Top 8 Mistakes Estate Planning Attorneys Make When Buying or Selling a Practice
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law If you’re an estate planning attorney, like it or not, you will exit the practice of law someday. And I’m sure if you’ve already built a good practice, you would like to see a smooth, professional transition of your clients when the time comes, as well as maximize the financial return for all of your many years of hard work. If you’re an estate planning attorney who is still building your practice, you are probably looking for the cheapest…
How Law Firms Are Harnessing the Power of AI in Marketing
By Foster Web Marketing With the rapid advancements in 2023, law firms are increasingly recognizing the transformative potential of artificial intelligence (AI) and applying it to their marketing and lead-generation strategies. These innovative strategies may be new, but they’re powerful. And the firms that embrace them have been able to quickly gain a competitive edge, streamline their processes, and drive more profitable growth with fewer resources. Below, let’s take a look at some of the ways law firms are harnessing the power of AI in marketing and putting themselves on the cutting edge of this emerging trend. Understanding AI in…