By Kristina Schneider Many estate planning attorneys think that seminars don’t work—for a variety of reasons. Some of these reasons may be valid, but the most common reason that I find when I talk to estate planning attorneys is they say, “I tried it and they didn’t work.” It’s then that we begin to have a discussion about how they went about marketing it and as we begin to look into things further, it is clear to me why they don’t think that seminars work. Worse yet, for some attorneys, I have found that when we actually reviewed the return…
Unlocking Growth Potential with Virtual Assistants: A Guide for Law Firm Owners
By Traba Legal The modern law firm landscape demands efficiency, adaptability, and innovative solutions to remain competitive. Among the game-changing strategies many law firms have adopted is the use of Virtual Assistants (VAs)—remote professionals who provide a range of administrative and specialized services. Today, VAs have become a mainstream option for firms looking to streamline their operations and focus on core goals. This article explores the growing trend of Virtual Assistants, their benefits, and why law firms should consider leveraging services like Traba Legal to maximize efficiency and scale effectively. What Are Virtual Assistants and How Do They Work? Virtual…
Look Inside Your Practice for the Answers, Not Outside
By David Giuliano, Business Coach Whether you’re a new solo practitioner or have many years running a practice under your belt, often the biggest problems you face in the workplace reflect some confusion or lack of clarity you carry inside of yourself. You may have some clear goals: Make more money. Find ways to grow the practice. Work less (or more!). Have more satisfaction and peace of mind. The problem is, you’re having trouble achieving them, but don’t know why. You know something’s wrong: wrong staff, wrong marketing, wrong economy, etc. But the real reason may not be what you…
What Estate Planners Get Wrong About Their Homepage
By Foster Web Marketing Most estate planning attorneys assume that their homepage should be the page that comes up in search for every single keyword they want to be found for. The plain reality of the situation, though, is that you can’t do everything with just one page. This is such a pervasive issue in estate planning marketing. Nearly everyone assumes that all their visitors will come in through the “front door,” or homepage, of their website. Their designers put a load of emphasis on it. They use all their best images, calls to action, content, links, and ideas on…
7 Tips for Making More Appointments – – Right at a Seminar!
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Many seminar speakers forget (or don’t realize) that the main goal of a seminar is not to educate, but to motivate the attendees to make appointments with you before they leave the seminar! Our goal is always to make appointments with a minimum of 80% of the “units” attending (husband and wife equal one unit). That may be a lofty goal for you to begin with, but you should at least shoot for an initial appointment rate of 50%. …