By Kristina Schneider, Practice-Building & Marketing Specialist 2020 is certainly not letting up with its challenges and difficult events to work through. It feels like an eternity since I was at DFW airport boarding a plane back to Los Angeles, getting the devastating breaking news that Kobe Bryant had just died in a helicopter crash. And, it feels like ever since then, month after month, there was just more and more difficult things to process. From a business perspective, I bring awareness to all that’s going on, because we are all human. We are all experiencing what’s going on right…
When Life Hands You Lemons, It Might Be Time to Throw Them Out!
By Kristina Schneider, Practice-Building & Marketing Specialist There’s a saying, “When life hands you lemons, make lemonade!” That’s definitely a very positive way of looking at things and during these current challenges that so many are going through right now, there’s certainly a great deal of lemons being handed to us right now. There are definitely some opportunities here to make some lemonade though, but I am also going to share another piece of advice that (frankly) I’m sure some of your staff might not want to hear either. Let’s Make Lemonade! So, let’s start off with something positive and…
Helpful Resources for Executing Documents During Pandemic
EDITOR’S NOTE: Many estate planners are grappling with how to execute documents without an in-person client meeting and yet still have them considered valid. This article helps shed some light on this issue. Thank you to attorney, Susan K., for passing along this fantastic article to us. Application of the Harmless Error Doctrine in California and Beyond By Jessica Uzcategui of Sacks, Glazier, Franklin & Lodise, LLP THE HARMLESS ERROR DOCTRINE The traditional definition of a “will” is changing. Historically, courts insisted on strict compliance with will formalities. In California, this meant that a will had to be signed by…
What Things You Can Learn From (and During) This Crisis
By Kristina Schneider, Practice-Building & Marketing Specialist There’s no denying that what we are all experiencing right now is certainly uncharted territory and unlike anything any of us have ever gone through. And, while the news reports and uncertainty that we may be surrounded by right now may create a lot of stress and concern, what I will say is that I do think that there’s a lot of silver linings and positive lessons to be learned from all of this right now. Here are just a few things that I think this whole COVID-19 crisis has brought to light (at…
Top 6 Strategies for Managing Interruptions in the Workplace
Download Printable Article By Kristina Schneider, Executive Assistant Check out these startling statistics about interruptions in the workplace! According to a study conducted by University of California, Irvine, people spend an average of 11 minutes on a project before they are interrupted and it takes them on average 25 minutes to get back to the point they were at before a distraction. According to the same study, employees that work in shared workspace (like cubicles) are interrupted 29% more often than people in private offices. According to the Journal of Experimental Psychology, even after just a 2.8-second interruption, studies showed…
One Simple, Yet Powerful Marketing Strategy Many Estate Planners Are NOT Utilizing!
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Lawyers and other professionals often cringe at just hearing the word “marketing”. The idea of marketing their practice feels cheesy, unprofessional, and perhaps even “below” them. However, it doesn’t have to be. In fact, marketing is a basic necessity of any business, whether you call your plans and strategies for bringing in revenue to your company “marketing” or not. If you are not doing some type of marketing, then how are you getting clients in the door? If you’re…
Q&A with Phil: Quoting Fees, Charging for Initial Meetings & Having Paralegals Conduct Signing Meetings
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Over the past few months, I’ve noticed that I frequently get the same questions from people and I thought that it’d be helpful to share some of these questions and answers with others in our newsletter. (If you have any questions, either as follow-up to these below or otherwise pertaining to your practice, feel free to send me an e-mail and I’d be happy to help and perhaps feature the Q&A in a future newsletter). QUOTING FEES ON THE…
How to Use Bonuses to Incentivize Your Staff
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law In this newsletter article, I talked about how to use bonuses to incentivize your associate attorneys. In this article, I will address how to also incentivize your support staff. The principles are basically the same, but there are a few important items that are tweaked for support staff. First and foremost, non-attorney staff members cannot receive some percentage or share of firm revenue or profit. Virtually every State Bar’s Professional Ethics Rules (or state’s Business and Professions Codes) prohibit this. …
Do You Know What You Are Doing?
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law It’s a bit curious how you can vividly recall just a few, brief occurrences in your life that have had an unexpected but profound and long lasting effect on you. I remember one day speaking with a businessman on a plane about what I do as an estate planning attorney and he asked, “What’s your customer service process?” I was immediately taken aback because I hadn’t thought of what I did with clients as a process, nor could I…
Do You Hate Marketing?
By Kristina Schneider When it comes to the idea of marketing, most lawyers cringe. For many lawyers, marketing seems tacky, unprofessional, and perhaps even “beneath” them. They didn’t study for countless hours and pay thousands of dollars to get all those degrees and credentials behind their name to then be bothered with the idea of marketing. But, here’s the reality. If you run your own practice, you are a business owner. And, if you’re a business owner, marketing is essential to the success and, frankly, the survival of your practice. Marketing your business doesn’t mean you have to go out and…