By Foster Web Marketing Are you an estate planning attorney that wants to attract more clients and cement yourself as a trusted professional in your field? Look no further than the tried-and-true method of offering a free book. In the marketing industry, we often refer to free books, guides, and other offers as “lead magnets.” And we do it for a good reason! These kinds of offers magnetize potential clients to your firm and stand as evidence that you want to help them work toward solutions to their problems. They’re also a powerful way to showcase your knowledge, build credibility,…
Drowning in E-mail? Tips to Save Time and Be More Efficient!
By Kristina Schneider, Practice Success Coach Electronic mail, otherwise known as e-mail, has become a vital and primary form of communication for most businesses. In fact, it’s the very reason you’re probably reading this newsletter article. While e-mail has become a very efficient way to communicate and handle business, it can also become a source of major inefficiency and time-wasting in the office. Think about how much time is spent sifting through all of your daily e-mail. Double or triple that when you come back from the weekend. And let’s not even talk about how much e-mail we come back…
In-Person Seminars Are Back and Working!
(And You Should Ditch Online Webinars!) By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law It’s no secret that I am a huge fan of seminar marketing. Seminars have been a tested and proven marketing staple for my law firm and many other estate planning attorneys for over 35 years – – if you do them right! Unfortunately, the pandemic forced in-person seminars to shut down. My law firm, like many others, adjusted by offering virtual seminars online. For a while, the virtual model appeared to work and…