Fight Back Against “Commoditization” and Low-Priced Competition

By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law The estate planning profession, and in particular the basic Living Trust-centered practice, has been hammered by new challenges.  There’s the proliferation of Internet “zoom” document providers and do-it-yourself trust kits (Suze Orman and the like).  There are non-attorney trust mills increasingly grabbing market share (often in violation of the state statutes prohibiting the unauthorized practice of law).  And there are bargain-priced, low-end attorneys (many of whom have jumped aboard the Living Trust craze from other areas of the law)…