Posts by Phil Kavesh
Fight Back Against “Commoditization” and Low-Priced Competition
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law The estate planning profession, and in particular the basic Living Trust-centered practice, has been hammered by new challenges. There is the proliferation of Internet “zoom” document providers and do-it-yourself trust kits (Suze Orman and…
Read MoreBlow Up Your Annual Client Maintenance Program!
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law In this article, I addressed the marketplace issues confronting estate planning attorneys, in particular, the commoditization of our “products” and the increasing low price competition. One of the ways that I discussed to combat these…
Read MoreQ&A with Phil: Quoting Fees, Charging for Initial Meetings & Having Paralegals Conduct Signing Meetings
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Over the past few months, I’ve noticed that I frequently get the same questions from people and I thought that it’d be helpful to share some of these questions and answers with others in…
Read MoreOne Simple, Yet Powerful Marketing Strategy Many Estate Planners Are NOT Utilizing!
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Lawyers and other professionals often cringe at just hearing the word “marketing”. The idea of marketing their practice feels cheesy, unprofessional, and perhaps even “below” them. However, it doesn’t have to be. In fact,…
Read MorePardon My Bloopers!
We have been thinking about adding a new associate attorney to my law firm and we were debating about bringing on a new associate attorney straight out of law school. It got me thinking back to what was it like when I first started out as a lawyer, some 45+ years ago? (Wow, time does fly!)
Read MoreStaff Reviews & Setting Goals at the Beginning of the New Year
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law In successfully running a law practice for over 40 years, I have found that it’s vitally important to periodically meet with each of my staff members (even ones that may be part-time or independent…
Read MoreYear-End Sales Tip to Get Clients to Engage You
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law As we head into the final weeks of the year, you may experience some pushback from clients and prospective clients you are meeting with. In particular, they may say that the holiday time is…
Read MoreThe Top 6 Reasons You Should Be Giving Seminars
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law For estate planning attorneys, all of the technical and legal education in the world is great, but if you are not able to bring in prospective clients to plan for, there is no way…
Read MoreThe Top 20 Seminar Marketing Mistakes People Make (Part 2 of 2)
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Marketing – – particularly seminar marketing – – has come up quite a bit in recent weeks. From our recent Ultimate Level event, to list serve discussions, to people randomly contacting me. It prompted…
Read MoreThe Top 20 Seminar Marketing Mistakes (Part 1 of 2)
By Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law Over the years, seminar presentations sure have evolved, from overhead transparencies, to slide carousel projectors to laptops and LCD projectors. But despite these technological changes, the fundamental rules of successful seminar marketing have remained…
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