Posts by Foster Consulting

By Foster Web Marketing You’re casually researching how your firm shows up in search results when something unexpected catches your eye. Above the typical blue links sits a sleek, AI-generated summary—answering questions about wills, trusts, and probate. It’s informative. It’s high up. And your practice isn’t mentioned anywhere. But your biggest competitor? Their estate planning…

By Foster Web Marketing As your website expands, older content can go stale. It might be inaccurate or outdated, or it might just be a little out of line with your current brand and messaging. You can’t just delete all that old content because you risk losing leads and getting in trouble with search engines.…

By Foster Web Marketing Email marketing has been around for a while, but don’t underestimate its value. It is still a cost-effective and direct way to nurture your active estate planning clients, promote niche services, and bring in new business for your law firm.  However, for all the benefits, a lot of law firms end up…

By Foster Web Marketing Are you an estate planning attorney that wants to attract more clients and cement yourself as a trusted professional in your field? Look no further than the tried-and-true method of offering a free book. In the marketing industry, we often refer to free books, guides, and other offers as “lead magnets.” And…