By Kristina Schneider
When it comes to the idea of marketing, most lawyers cringe.
For many lawyers, marketing seems tacky, unprofessional, and perhaps even “beneath” them. They didn’t study for countless hours and pay thousands of dollars to get all those degrees and credentials behind their name to then be bothered with the idea of marketing.
But, here’s the reality. If you run your own practice, you are a business owner. And, if you’re a business owner, marketing is essential to the success and, frankly, the survival of your practice.
Marketing your business doesn’t mean you have to go out and plaster your face on the nearest billboard off the highway. But, what you should be willing to do is open your mind to what kinds of marketing strategies successful lawyers out there are currently doing. These are the lawyers, regardless of area of law, that are going to make it.
Take a moment to check out this great article, “Three Marketing Best Practices for Lawyers Who Hate Marketing” by Chans Weber, the CEO of Leap Clixx, a digital marketing agency. This article covers just three strategies that you should consider for success.
One strategy, in particular, is the idea of giving seminar presentations or workshops to drive in new business to your firm. If you are familiar with our President, estate planning attorney Phil Kavesh’s, law practice, then you already know that Phil’s law firm has been doing seminars for well over 30 years now and continues to utilize seminar marketing as the most effective way to drive consistent, predictable revenue into the law firm each month. If there’s one of those three strategies worth considering, consider adding seminar marketing to your marketing strategy!
SEMINAR MARKETING RESOURCES
Through The Ultimate Estate Planner, Inc., we have a number of different training programs and products that can assist you with your seminar marketing efforts.
- ARTICLE: Crazy Seminar Stories
- TRAINING: Everything You Need to Know About How to Successfully Plan, Market, Facilitate & Present Successful Estate Planning Seminars – A Special 3-Part Series
- PART 1 – The 10 Key Planning & Marketing Steps for Successful Seminars
- PART 2 – Proper Staff Support – – The Days Before the Seminar, During the Seminar & Immediately Afterwards
- PART 3 – Successful Speaker Presentation Techniques
- SYSTEMS & PROCEDURES: The A to Z Guide to Seminar Marketing for Estate Planners
- TURNKEY SEMINAR: Living Trust Seminar Marketing Package
- UPCOMING PRESENTATION: At the upcoming WealthCounsel Symposium in July, Phil Kavesh will be giving a special lunch talk on seminar marketing that you won’t want to miss! If you would like more information about the upcoming Symposium, click here.
SCHEDULE A FREE CONSULTATION
I am pleased to offer estate planning attorneys the opportunity to schedule a free 30-minute consultation with me, where I can go over your current marketing plans or brainstorm with you the most effective marketing strategies for you and your practice. You will walk away with some ideas for what would be the best way to get started with your marketing efforts and I will also discuss with you ways that we at The Ultimate Estate Planner can help you and your practice!BOOK NOW
ABOUT THE AUTHOR
Kristina Schneider is the current Executive Director of The Ultimate Estate Planner, Inc. She graduated with a Bachelor’s Degree in Business Administration from Pepperdine University in 2004 and was hired right out of college to work for the Law Firm of Kavesh, Minor & Otis, coordinating and facilitating Philip Kavesh’s “Missing Link” Boot Camps while also providing administrative support to Mr. Kavesh as his Executive Assistant for over seven years. Through her direct hands-on experience in Mr. Kavesh’s law firm, Kristina has been able to assist numerous estate planning professionals through The Ultimate Estate Planner and, equally as important, many of their staff members, in the successful implementation of Ultimate Estate Planner’s products and systems. You can reach Kristina at (424) 247-9495 or by e-mail at [email protected].