By Integrity Marketing Solutions
Whether you’re an estate planning attorney, CPA, financial advisor, or life insurance agent, you better listen up!
If you haven’t heard already, Google released in late February the following announcement:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently users will find it easier to get relevant, high quality search results that are optimized for their devices.”
“So, What Does That Mean for Me and My Firm’s Website?”
It effectively means that if your website is not mobile-friendly and you have not implemented a responsive website design into your marketing strategy to be viewed and navigated through on a mobile device, then you’re your website will be affected negatively in terms of being found on Google searches.
It’s no surprise that more and more people are turning to browsing the internet on a mobile device or a tablet over a desktop or laptop computer. As a result, Google is trying to adapt to the user trends and has decided to update its search algorithm to put more mobile-friendly websites in front of users.
As a result, if your website is not mobile-friendly, then your search results will be negatively affected on mobile devices, which will then affect your website’s overall search rankings on a desktop or laptop computer as well. So, this news is definitely not something to overlook or take lightly!
“How Can I Tell If My Website Will Be Affected or Not?”
Google has created a Mobile-Friendly Test that you can simply plug in your website address and find out if your website is mobile-friendly. Take the Google Mobile-Friendly Test now.
If your website passes the Google Mobile-Friendly Test, then your website is fine and the Google search algorithm change will not impact you negatively. In fact, it might help you if your competitor’s websites are not mobile-friendly.
If your website doesn’t pass the Google Mobile-Friendly Test, you should highly consider contacting a web development company to get your website up-to-date.
Integrity Marketing Solutions can help you and your firm develop a website that is not only mobile-friendly, but is responsive and bringing you in regular business each month. Through The Ultimate Estate Planner, you can receive a complimentary web analysis and discuss how Integrity Marketing Solutions has helped numerous estate planning professionals develop powerful websites that not only pass the Google Mobile-Friendly Test, but are helping their practice’s thrive in today’s estate planning market.
The April 21st deadline is approaching fast – – so you better act NOW!
For more information about how to take advantage of our complimentary web analysis and review of how Integrity Marketing Solutions can assist you and your practice, please contact James Campbell at 1-877-352-2021 x80 or by e-mail at [email protected].
ABOUT INTEGRITY MARKETING SOLUTIONS
Since 1995, Integrity Marketing Solutions has been the leader in comprehensive marketing and practice development for estate planning and elder law attorneys. Client firms range from solo practitioners and small boutique firms to some of the better known (and larger) firms across the country. IMS achieved the Google Partner status, a highly sought-after credential that demonstrates our expertise and knowledge of Google tools and specifically Google AdWords. Google says, “The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices.
SCHEDULE A FREE CONSULTATION WITH JAMES
The experts at Integrity Marketing Solutions are available to assist you with your marketing needs. They have designed numerous websites for our fellow estate planning colleagues and have a number of strategies and tools available to help estate planners bring in more business so that you can spend more time doing the things that you love – – like meeting with and counseling clients! If you would like to find out more about Integrity Marketing Solutions and the services they offer, visit their website at www.integritymarketingsolutions.com.
To find out more about the Essential Solutions® program and to schedule a free consultation with James Campbell to go over your firm’s marketing needs, call 1-877-352-2021 or send him an e-mail. Also, be sure to let James know that you found out about IMS through The Ultimate Estate Planner and get the best packages they have to offer!
OTHER ARTICLES IN THIS ISSUE
- PRACTICE-BUILDING: “Multiple Financial Advisor Referral Relationships Are a Big MISTAKE!” by Philip J. Kavesh, J.D., LL.M. (Taxation), CFP®, ChFC, California State Bar Certified Specialist in Estate Planning, Trust & Probate Law
- SUPPORT & ADMINISTRATIVE STAFF: “Keep Your E-Mail Inbox Under Control (or It Will Control You!)” by Megan DeLaGarza, Executive Assistant
- FINANCIAL PLANNING: “An Evidence-Based Approach to Investing” by Jason Oshins, Financial Advisor, MBA
- TAX PLANNING: “Are You Aware Decanting Causes Tax Issues?” by Robert S. Keebler, CPA/PFS, MST, AEP (Distinguished), CGMA
Image courtesy of Stuart Miles / FreeDigitalPhotos.net